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Jennifer's avatar

Fire bad. Respect authority. Or else.

WaywardHodl's avatar

I asked ChatGPT the other day what the definition of commodification was in the Deleuzian sense (it used the word in one of its responses so I asked for clarification) and it basically boils down to this: ideas, beliefs, and identity have become products that we consume. Deleuze thought this was the natural growth of capitalism which I disputed to the poor robot. (Which definition of capitalism?). Oh! I remember now. I was asking it about the disappearance of Sierra Mist and we got into an argument about why Pepsi would replace it with an inferior product and that led to the conclusion that megacorps care more about brand refreshment and keeping up with the marketing game than about the product actually coming off of the line. Anyways, whether it's your favorite soda, a clothing brand, or those yard signs people love that say "in this house we believe...", these are all identities we consume as products. Alton Brown (if I remember correctly) said on Hot Ones that it's a problem in food now too where people care more about taking trendy photos for their instagram than they do about just eating good food and being with their friends. I think you're right, it's not the screen time itself but the injection of screen time where it doesn't belong, i.e. looking at your phone during lulls like stop lights, at the dinner table, when you're pretending to be preoccupied so that annoying coworker won't talk to you... Not sure where I was going with this except to emphatically agree and share a related word.

Fire bad!

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